I recently completed an in-depth analysis of the E-Scooter Industry. The client was in the process of making an accessory for e-scooters and wanted to understand the market landscape and product-market fit. The research covered market size, trends, vendor landscape, regulations, demographics, geographic distribution, etc. Below are some findings. Feel free to reach out to me for any similar research and analysis.

What is E-Scooter:

The electric scooter is a device that weighs less than one hundred pounds and consists of handlebars powered by an electric motor. The e-scooter has a maximum speed of twenty miles per hour. – Defined by Precedence Research

Market Size:

Per a study by UC Berkeley’s Haas School of Business, the electric scooters will represent an annual revenue opportunity of between $34 and $42B by 2025 [CAGR: 8%]. While scooter sharing networks will claim most of the e-scooter market, Unagi and the Haas School conservatively estimate that 35% of scooter riders will prefer to own rather than rent, which means e-scooter sales could bring $12B in annual revenue by 2025.

Distribution Channel:

Direct to Consumer (D2C) is the most prominent distribution channel, and 82% of the E-Scooter companies are leveraging it. The second most prominent channel is authorized dealers, distributors, and wholesalers like Best Buy, Bike Tech, Cart Mart, Currys PC World, Eleonto.com, London Drugs, Nova, Extreme Gear, Simply Scooter, Crashboat, Bolt Scooters, Skootr, Electricboardingco.com, etc. Other prominent channels include online retail/marketplace, retail stores, and physical stores.

Buyer Characteristics:

Men are the most active buyers.
E-Scooter is primarily popular amongst Millennials, with people between ages 25 to 34 dominating the chart.
People who drive personal vehicles often consider e-scooter as an alternative.
E-Scooter is popular amongst middle-income groups, i.e., $50K to $75K per annum.